Brand strategy &
repositioning
We assess positioning, product portfolios and pricing. We define brand architecture, offer segmentation and actionable relaunch plans.
Independent minds. Connected expertise.Lugano, Switzerland
Now it's time
for you
to know.
Strategy and operational development.
Fashion & lifestyle.
About us
01 / A NEW VISIONThe value of connections.
Different experiences.
One shared vision.
Kontainer is a strategic and operational advisory firm based in Lugano, active since 2017 and specialised in fashion, apparel, accessories, footwear and lifestyle. We combine direct managerial experience in multinational groups and family businesses with an international perspective.
Brand strategy. Positioning, brand architecture and pricing to establish a clear direction.
Distribution. Markets, channels and commercial partners selected around the brand’s objectives.
Execution. Direct partner accountability, from strategic assessment to operational management.
Our approach
03 / CONNECTED EXPERTISEFrom strategy
to execution.
The partners lead each mandate directly, supported by qualified professionals brought in according to the project’s needs.
- AssessmentDiagnosis of brand, product, channels and performance; feasibility and priorities.
- Strategic planMarket and channel strategy, a roadmap and shared objectives.
- ExecutionDirect responsibility for negotiations and development, with regular progress reviews.
- HandoverTransfer of skills, processes and relationships to build an autonomous client organisation.
Our work
04 / EXPERIENCE IN ACTION25+
years of experience
in fashion and design
From know-how.
To making it happen.
We support fashion and lifestyle businesses across the entire value chain: brand, product, distribution, retail and communication. We tailor our involvement to each mandate, from strategy to direct operational responsibility.
STRATEGY INTO ACTION
What we do
05 / ONE CONNECTED NETWORKThe partners lead each mandate directly, supported by qualified professionals brought in according to the project’s needs.
Kontainer
- Brand strategy
- Business development
- M&A
- Retail & wholesale
Affiliates
- Showroom
- Distributors
- Retail
- E-commerce
- Retail exhibitions
- Marketing
- PR agencies
- Content creation
- Design & build
Experience that is part of our journey
Our clients
06 / OUR EXPERIENCEA selection of brands connected to Kontainer mandates and the partners’ previous executive experience.
- Adidas
- Y-3
- Barena Venezia
- Blauer
- Conte of Florence
- C.P. Company
- Daiwa
- Descente Allterrain
- Dualism
- Eastpak
- Hangfish
- Mandarina Duck
- Levi’s
- Mario Zegna
- MA.STRUM
- Napapijri
- Paul Smith
- Pence 1979
- Pezzol 1951
- Punkt.
- Ralph Lauren
- Save the Duck
- Ten C
- Sabelt
- Staff International
- Tekka Digital
- Versace Jeans
- Zinco
- MV Agusta
Our project
07 / FIVE FIELDS. ONE NETWORK.Brand strategy &
International
business development
We develop market and channel strategies, select distributors and agents, and support market entry and international key account management.
M&A
Business Specialist
We support investors and businesses with commercial and product due diligence, business plans, post-acquisition integration and interim management.
Retail & wholesale
development
We develop retail, franchise and showroom networks, supporting sales campaigns, trade marketing, visual merchandising and sales team training.
Image &
communication
We define brand image and communication guidelines, coordinating PR, media, content and events through trusted specialist affiliates.
Our team
08 / PEOPLE MAKE THE DIFFERENCETwo paths.
Many connections.
People are at the heart of our work. We combine complementary experience in fashion, design and international business with a network of specialist professionals. The right expertise for every project.
FOUNDER
Massimiliano Tosi
Read the full profileBrand building · International development
Product & strategic marketing
Different skills. Shared vision.
Massimiliano TosiFounder · Brand building & international development
Extensive experience in the fashion, apparel and textile industry, gained in privately owned and multinational companies.
Studies & background
- Degree in Economics — La Sapienza, Rome
- Master’s in International Trade & Marketing
- Early career in the textile industry, followed by a move into fashion
Roles covered
- Lucky Fashion SpA — Export Area Manager Asia Pacific
- Itam SpA — International Sales Director
- VF International Sagl — Napapijri Sales & Marketing Director
- VF International Sagl — President Napapijri
- Conte of Florence — General Manager
- Tristate International SA — President, C.P. Company
- Matopo Project Srl — Founder
- FGF Industry SpA — COO
- Kontainer SA — Founder
Skills
Long-term vision · Brand building · International business development · Product development · Integrated & strategic marketing · M&A
Values
Passion · Proactivity · Transparency · Fairness · Sustainability
Cristiano GambinoBrand, Marketing & International Growth Partner
Cristiano builds brands and businesses by connecting brand strategy, marketing, product and commercial execution. With a deep, first-hand understanding of the European and American markets, he turns market insight into positioning, go-to-market strategies and international growth.
Across more than two decades in fashion, design and premium consumer goods, he has worked across Europe, the UK and North America, combining marketing and commercial leadership with hands-on market development. His experience includes Levi’s, Paul Smith and Punkt, as well as building businesses, distribution networks and partnerships from the ground up. His years in New York, together with his long-standing base in Lugano and close connection to the UK, have given him an unusually international perspective on brands, consumers and markets.
Since 2017, as co-founder of Kontainer SA, he has worked with entrepreneurs, owners, investors and management teams on brand building, international expansion, licensing, distribution and strategic growth across premium and luxury businesses.
Selected roles and experience
- Levi’s Footwear & Accessories EMEA — Sales & Marketing Director
- Adidas Y-3 — Sales Director
- Paul Smith Jeans — Sales Director Italy
- Zinco US — Sales & Marketing Director, flagship store NYC SoHo
- Blauer USA — International Sales Director
What he brings to Kontainer and our clients
- Brand & marketing: positioning, brand strategy, product direction and marketing plans connected to commercial objectives
- Market intelligence: deep on-the-ground knowledge of European and American markets, customers, channels and competitive landscapes
- Go-to-market: market entry, distribution, key accounts and international commercial networks built around clear growth targets
- International growth: bridges European, American and Asian businesses, identifying partners, opportunities and routes to market
- Commercial execution: turns strategy into action, connecting product, marketing, sales and distribution to build sustainable growth
Contact
09 / KEEP IN TOUCHThe best connections
start with a conversation.
KONTAINER SA
Lugano, Switzerland
Now you
know.
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